Research Interest:

Design for Good

I designed a curriculum for two community-based projects using human-centered design research methodologies. Collaborating with a community organizer and a staff member from the university’s community service center, student interns worked on brand identities for two neighborhood associations. Recruiting new members and increasing member participation were emphasized as goals for the projects.

The undergraduate students were paid staff interns who typically work on promotional materials for the center. To prepare for their work, they undergo intensive social justice and racial justice training throughout the year. The students toured the neighborhoods, interviewed stakeholders and researched ideas for their respective neighborhood associations.

The process was mutually beneficial: the community associations were welcomed onto campus and introduced to new resources available to them, and students were able to experience pitching to a real client and the challenges and opportunities that come with working collaboratively. The work students created helped community partners promote their respective organizations and compete for grant funding often awarded to more established neighborhood associations.
Students discuss option to refine work based on intial feedback from clients.

2015 Student Team
Brian Yang (Project Manager)
Elena Latini
Jumi Moses
Nicole Fornabaio
Students pich final materials to community partner