Dulce Hogar Cleaning Cooperative
Logo Design
2019Dulce Hogar (Sweet Home) Cleaning Cooperative is Luther Place’s first worker-owned cooperative, and initiative to empower community residents who face significant barriers to traditional employment.
I co-led a workshop and used human-centered design research methodologies to understand the values and motivations of the worker-owners. The outcomes of the workshop inspired the final logo design.
Learn more about Dulce Hogar through this video.
Andy Choi, co-led the workshop where we asked worker-owners about their values and motivations.
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© 2023 Julie Sayo
© 2023 Julie Sayo