Dulce Hogar Cleaning Coop
Visual Identity


Problem Statement
How might we co-create a visual identity that reflects the values of Dulce Hogar worker-owners?

Dulce Hogar (Sweet Home) Cleaning Cooperative is Luther Place’s first worker-owned cooperative, and initiative to empower community residents who face significant barriers to traditional employment.

I co-led a workshop and used human-centered design research methodologies to understand the values and motivations of the worker-owners. The outcomes of the workshop inspired the final logo design. 

Learn more about Dulce Hogar through this video.
Andy Choi, co-led the workshop where we asked worker-owners about their values and motivations.